To give primacy to the human and spiritual,
rather than the material values of life.
To encourage the daily living of the Golden Rule
in all human relationships.
To promote the adoption and application of higher
social, business, and professional standards.
To develop, by precept and example, a more intelligent,
aggressive, and serviceable citizenship.
To provide, through Kiwanis clubs, a practical means
to form enduring friendships, to render altruistic
service, and to build better communities.
To cooperate in creating and maintaining sound public opinion
and high idealism which make possible the increase
of righteousness, justice, patriotism and goodwill.